Kampani yathu ndi akatswiri onyamula nsanja opanga, zinthu zokhala ndi mawonekedwe okongola, kuyenda kosinthika, ntchito yosavuta, kunyamula kwakukulu, kukweza kokhazikika, mikhalidwe yotetezeka komanso yodalirika. Ndilo gawo losankhika lazamlengalenga, mphamvu za nyukiliya ndi mabizinesi akulu komanso kugula zinthu ndi boma.